With the evolution of marketization, led advertising machine gradually breaks away from the traditional led display screen and develops in the direction of intelligence. 

With wisdom as the center, the scenes and concepts triggered by LED advertising also began to extend horizontally, causing discussion and concern from all walks of life. 

In practice, LED advertising machine combined with big data to achieve the combination of offline channels and online channels, making the traditional marketing directly into the multi-screen era. 

Through user portrait analysis, market situation analysis, tactile scene analysis and marketing product content analysis, go deep into the demand point of the marketing object, and use personalized recommendation technology to achieve personalized and accurate marketing in the real sense. 

Therefore, outdoor led advertising machine has also become the driving force for the development of outdoor advertising media. 

It is undeniable that the current LED advertising machine has entered the golden development cycle and has developed into a market of tens of billions of dollars. 

However, in recent years, with the economic downturn of the entire LED display industry and the instability of the industry itself, this is the current development path of LED advertising machines in the new normal of the high-voltage industry with slowing demand and rising costs. 

In order to survive, we can clearly see the development trend of the industry. 

In addition to the fierce competition in the business environment and the penetration of new forces of the network, the sales scale of the outdoor advertising industry is also showing a growing trend, and the led advertising machine is also undertaking the new mission of outdoor media. 

Led advertising machine can reduce the field application, improve the turnover rate, improve the speed of information transmission, and make the information transmission more accurate, especially for the potential customers with strong marketing effect. 

It is not only a display device, but also a special marketing device, which participates in the whole marketing process and ends each function. 

Very good, let it achieve precision marketing and show new advantages in the era of big data. 

In fact, compared with the traditional outdoor advertising media, LED advertising machine has more interactive creative space, but also brings new opportunities to the market. 

With the more and more extensive application of LED advertising machine, outdoor media has entered the live era, and the value of LED advertising machine has been recognized by more and more advertisers. 

Due to the emotional relationship between brands and target consumers, as well as become a new driving force for the development of outdoor advertising media, on-site marketing has also become a major advantage of real enterprises. 

It can be said that with the rise of new media and the coexistence of network and information, the current LED advertising machine is in the era of smart city construction. 

In the next few years, the field of LED advertising machines will be able to achieve tens of billions of new markets. 

Therefore, LED advertising machine will also become one of the ways of smart city layout. 

At that time, the advantages of a new round of outdoor advertising media will be further expanded, and may bring stronger growth.